Hypothesis testing is a critical part of statistical analysis and is often the endpoint where conclusions are drawn about larger populations based on a sample or experimental dataset. Central to this process is the p-value. Broadly, the p-value quantifies the strength of evidence against the null hypothesis. Given the importance of the p-value, it is essential to ensure its interpretation is correct. Here are five essential tips for ensuring the p-value from a hypothesis test is understood correctly.

## 1. Know What the P-value Represents

First, it is essential to understand what a p-value is. In hypothesis testing, the p-value is defined as the probability of observing your data, or data more extreme, if the null hypothesis is true. As a reminder, the null hypothesis states no difference between your data and the expected population.

For example, in a hypothesis test to see if changing a company’s logo drives more traffic to the website, a null hypothesis would state that the new traffic numbers are equal to the old traffic numbers. In this context, the p-value would be the probability that the data you observed, or data more extreme, would occur if this null hypothesis were true.

Therefore, a smaller p-value indicates that what you observed is unlikely to have occurred if the null were true, offering evidence to reject the null hypothesis. Typically, a cut-off value of 0.05 is used where any p-value below this is considered significant evidence against the null.

## 2. Understand the Directionality of Your Hypothesis

Based on the research question under exploration, there are two types of hypotheses: one-sided and two-sided. A one-sided test specifies a particular direction of effect, such as traffic to a website increasing after a design change. On the other hand, a two-sided test allows the change to be in either direction and is effective when the researcher wants to see any effect of the change.

Either way, determining the statistical significance of a p-value is the same: if the p-value is below a threshold value, it is statistically significant. However, when calculating the p-value, it is important to ensure the correct sided calculations have been completed.

Additionally, the interpretation of the meaning of a p-value will differ based on the directionality of the hypothesis. If a one-sided test is significant, the researchers can use the p-value to support a statistically significant increase or decrease based on the direction of the test. If a two-sided test is significant, the p-value can only be used to say that the two groups are different, but not that one is necessarily greater.

## 3. Avoid Threshold Thinking

A common pitfall in interpreting p-values is falling into the threshold thinking trap. The most commonly used cut-off value for whether a calculated p-value is statistically significant is 0.05. Typically, a p-value of less than 0.05 is considered statistically significant evidence against the null hypothesis.

However, this is just an arbitrary value. Rigid adherence to this or any other predefined cut-off value can obscure business-relevant effect sizes. For example, a hypothesis test looking at changes in traffic after a website design may find that an increase of 10,000 views is not statistically significant with a p-value of 0.055 since that value is above 0.05. However, the actual increase of 10,000 may be important to the growth of the business.

Therefore, a p-value can be practically significant while not being statistically significant. Both types of significance and the broader context of the hypothesis test should be considered when making a final interpretation.

## 4. Consider the Power of Your Study

Similarly, some study conditions can result in a non-significant p-value even if practical significance exists. Statistical power is the ability of a study to detect an effect when it truly exists. In other words, it is the probability that the null hypothesis will be rejected when it is false.

Power is impacted by a lot of factors. These include sample size, the effect size you are looking for, and variability within the data. In the example of website traffic after a design change, if the number of visits overall is too small, there may not be enough views to have enough power to detect a difference.

Simple ways to increase the power of a hypothesis test and increase the chances of detecting an effect are increasing the sample size, looking for a smaller effect size, changing the experiment design to control for variables that can increase variability, or adjusting the type of statistical test being run.

## 5. Be Aware of Multiple Comparisons

Whenever multiple p-values are calculated in a single study due to multiple comparisons, there is an increased risk of false positives. This is because each individual comparison introduces random fluctuations, and each additional comparison compounds these fluctuations.

For example, in a hypothesis test looking at traffic before and after a website redesign, the team may be interested in making more than one comparison. This can include total visits, page views, and average time spent on the website. Since multiple comparisons are being made, there must be a correction made when interpreting the p-value.

The Bonferroni correction is one of the most commonly used methods to account for this increased probability of false positives. In this method, the significance cut-off value, typically 0.05, is divided by the number of comparisons made. The result is used as the new significance cut-off value.

Applying this correction mitigates the risk of false positives and improves the reliability of findings from a hypothesis test.

## Conclusion

In conclusion, interpreting p-values requires a nuanced understanding of many statistical concepts and careful consideration of the hypothesis test’s context. By following these five tips, the interpretation of the p-value from a hypothesis test can be more accurate and reliable, leading to better data-driven decision-making.